Monday, 10 November 2014

Software Workshop

Image source : goodnaturedog.com
Image source: tutzor.com




















The aim of the software workshop was to understand the basics of Photoshop, Illustrator and InDesign and then use these skills to create a poster for the film 'The 33.' Before jumping into my own poster I wanted to analyse existing designs to understand the key aspects needed within the design. I looked at the 'Jaws' poster because I really enjoy the simplicity of it and the use of the bold typography which catches my attention and draws me in. The use of the blood red conflicts with the blue below which reinforces the conflict within the film. The composition of the shark beneath the innocent character also places it's audience on edge as they predict the next action. I also looked into a more complex design for the film 'War' and discovered although the image appears quite chaotic my eyes were immediately drawn to the typography which stood out against the darker surroundings. I have learnt that the typography is important as it represents the title of the film and will help the audience remember it. I also discovered the use of images portrays the atmosphere within the film and hints at key aspects of the narrative.
Authors own image
The film I am designing the poster for follows the true story of the 33 Chilean miners whom were trapped underground for several weeks and were finally rescued and reunited with friends and family. Although I have limited knowledge on using the softwares I tried my best to experiment with each one. I feel my outcome is successful considering the time frame I had to do it in and the learning of new skills with the technology. I chose a dark visual to connote the atmosphere of which the miners would have experienced, I also used simple typography which would stand out among the image. However, the use of black typography to express the narrative of the film is difficult to read on the background. Therefore I would explore a range of colours and fonts to discover the most successful. Overall I feel the workshop has helped me understand the basics of the softwares but I aim to continuing my practise to ensure I can use them effectively and to my advantage within my designs.

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