Campaign

This project involved creating a campaign based on a subject of my choice; I decided to focus on creating awareness for anxiety as I feel it is a common issue in todays society which many people of my age group face. 

Authors own image

Authors own image

I explored many ideas involving composition and typography to understand how the visual would work and capture my audience; I feel my experiments identified the most successful outcomes and contributed to my final design.

Authors own image

Authors own image

Authors own image

I found this project challenging and although I created interesting visuals I feel there are improvements I could make to ensure it would be successful. I feel the visual I have created may be considered as 'predictable' and I should have created something new and unique to catch my audience attention and engage them into the campaign. I feel I could have also bought my campaign to life by using social media - this would have helped me understand if my design and idea's would really work in todays society through the feedback I would receive. Overall I did not enjoy this project and do not feel satisfied with my outcome. However, I have learnt where I went wrong and how I can improve my use of time, techniques and ideas for future projects.