Exploring Typography

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Authors own image

Authors own image

The aim for this brief consisted of creating a new alphabet from a subject of my choice. I began by exploring movement within hand created letter forms, I feel this outcome was successful but the use of the colour red created connotations of blood and could be recognised as the horror genre. This represented how colour is important within design because it can form meanings which were unintentional; to explore this idea further I experimented with the same letters but changed the colour to understand how this would effect the outcome. I feel there is a strong relation between colour and meanings as my blue outcome reminded me of water and completely changed the appearance of my ether forms. 
Moving on from the subject of movement and colour I was interesting in the space between the letter forms and wanted to explore this idea. I chose to use the colours black and white as they conflict and would help the forms stand out, I also feel an interesting visual is created when positioned next to each other. Overall I feel my outcome is successful because although the alphabet has been deconstructed and only the space has been used, the forms are still recognisable as letters; the use of the bold forms create a strong visual and a unique alphabet.

Authors own image

Authors own image